Mike McCarron Lunch and Presentation

September 27 – It is the TTA’s pleasure to have Mike McCarron coming to do a presentation on the Changing Sales Game.  Sales strategies and tactics have changed drastically in the past 10 years due to technology.  Yet trucking companies have been slow to adapt making it difficult for them to grow organically.

In this education and engaging session learn:  How today’s modern transportation buyer makes decisions; The power of having a “secret sauce” and the “law of large numbers”; about growing your brand and bottom line; realities of the outside sales rep model; using a CRM to manage the sales funnel; the real purpose of websites; how to generate internal sales leads; Various digital marketing strategies; how to create customer pricing power using margin math; strategies for  growing with existing customers; me too pricing and first “shipmentitis”

Registration 11:30 a.m., Lunch at Noon, followed by the presentation

Cost: TTA Members: $80 +HST, Non-Members: $135 +HST

Date: 27/09/2018
Time: 11:30 am - 2:00 pm

Weston Golf & Country Club
50 St. Phillips Road
Etobicoke , ON
M9P 2N6

For more information, please contact:


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