The Changing Sales Game Luncheon – September 27
The TTA’s is pleased to have Mike “Ace” McCarron coming to do a presentation of the Changing Sales Game. Mike is a 37 year industry leader, entrepreneur and founder of MSM Transportation which was sold to Wheels Group in November 2012.
Sales strategies and tactics have changed drastically in the past 10 years due to technology. Yet, trucking companies have been slow to adapt making it difficult for them to grow organically.
In this educational and engaging session learn: How today’s modern transportation buyer makes decisions; Power of having a “secret sauce” and the “law of large numbers; About growing your brand and bottom line; Realities of the outside sales rep model; Using CRM to manage the sales funnel; The real purpose of websites; How to generate internal sales leads; Various digital marketing strategies; How to create customer pricing power using margin math; Strategies for growing with existing customers; and Me too pricing and first “shipmentitis.
Time: 11:30 am - 2:15 pm
Weston Golf and Country Club
50 St. Phillip’s Road
Toronto , Ontario